Food Companies Spend Big, Target Kids & Teens with Integrated Marketing
Forty-four of the largest food and beverage marketers in the US spent $1.6 billion in 2006 hawking their products to children and adolescents, according to a report from the US Federal Trade...
View ArticleBranded-Content Sites Deliver Better Ad Results
Web sites featuring branded content outscored internet industry norms 41 out of 43 times across a wide range of advertising metrics, according to a new research report from the Online Publishers...
View ArticleHow Consumers Prefer to Receive Advertising – a New Segmentation
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI), titled “Responsiveness to Ads Across Media,” categorizes US adults according to the media via which they prefer to...
View ArticleTop 10 Network TV Show Websites – Week Ended 08-02-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Marketing-Related Business Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNielsen: US Sales of Nearly $1.6B in Back-to-School Supplies
With the new school year almost here, consumers won’t be skimping on supplies, despite recession concerns, according to Nielsen, which forecasts 2.6% growth, or more than $1.57 billion, in school and...
View ArticleHigh Street Retailers Winning Online-Shopping Battle
The internet properties of the 100 largest online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3% more UK internet visits during July than the 100 largest...
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Facebook Audience Triples in Japan, but It’s Only Fourth Largest
Facebook’s Japan audience more than tripled in the past year, while Mixi.jp was the most-visited social networking destination in Japan with 12.7 million visitors, according to a study based on data...
View ArticleHalf of Internet Users Use Search Engines on Typical Day
A new high of nearly half (49%) of all internet users use search engines on a typical day, up from about one-third in 2002 – and closing in on the use level of email (60% of those online use email each...
View ArticleTop 10 Community-based Organization Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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